Responsive website design requires a collection of elements that combine to create a truly successful user experience (UX) that should communicate your businesses marketing message in the most user friendly approach possible.
However to create a successful UX strategy, you need to develop a clear direction of objectives to help you deliver a user experience relevant to your desired target audience.
We’ve put together seven steps required to develop a winning UX strategy from start to finish.
1) Know your user
To really drive your user experience journey, you need to have in mind the exact end user of your website, including their mindset, purchase behaviour and basic demographics, i.e. age, gender, profession, etc. The basic structure of our website will be determined by this key factor, all the way from colours down to the font you use.
2) Establish objectives
Once you have determined the end user for your website to reach out to, it is important to establish your overall objectives of your brand and its overall web presence. Ask yourself these two main questions; what are you trying to achieve? And what is the main purpose of your website?
3) Create a brand image
You need to create a brand image that communicates the concept of your business and a message to your stakeholders that they can resonate with. This can be determined from basic colours to influential sociological trends that will take into consideration how your brand will be perceived.
4) Objective Driven Design
Once the three previous steps — arguably the key foundations of your website — have been established, it is essential that the design should reflect these initial steps. To achieve this, a simple, modern user experience needs to be implemented, that is up to date with technological trends which reflect the basic needs of your user.
5) Optimised keywords
In the long term, it is important to consider keywords that will be associated to your brand for search engine optimisation purposes. Google is the market leading search engine in the world, with over 67% of the market share. Google’s algorithm is very complicated; however there are core strategies that can be implemented to increase the likelihood of your website ranking higher up pages on Google:
- Successful integration of keywords in the back end of a website, i.e. meta-tag description, basic coding, etc.
- Strategically placed keywords in the front end of a website, i.e. page names, titles, keywords in paragraphs/text.
- Updated social media channels that are linked to your website.
- Consistent new content on your website, in the form of blog/news posts.
- Investing in Google AdWords is also beneficial for your SEO ranking, as Google loves the fact you are spending money with them — in short!
6) Ensure your website is responsive on a variety of platforms
Probably one of the most important factors when creating a website these days.
With the amount of devices in the market which allow you to view and open browsers on, it is important to consider how your website appears on various devices through a variety of different browsers.
Responsive web design is essential for any modern website, with 48% of users stating that if they arrive on a business site that isn’t optimised on mobile, they feel the business cannot be taken seriously.
7) Maximise the speed of your website
The speed of your website is essentially the finishing touch on your website. How fast your website loads on a user’s desktop or mobile, will determine how long a user is likely to remain on your page(s).
Be in touch with a member of our experienced team to discuss ways of growing your brand online.