1. Where do you see mobile applications in 1 year?

There’s an evident trend towards apps acting as a conduit for information, meaning that the app itself isn’t used much, but instead pushes valuable notifications to the user based on their interests or location. We will certainly see the involvement of more payment technologies which could replace the requirement for the traditional wallet. All of the big players including, Apple, Samsung, Google and PayPal are in the running for this, but a winner’s yet to be decided.

As PokemonGo has shown us, augmented reality is something we can expect to see increasingly in apps in the future too.

2. Is there anything SME’s should be planning ahead for with regards to mobile?

Simply that they need to have a mobile app just to stay in the game. Apps are more user-friendly than responsive websites and more and more time is being spent on apps each day – over 80% of our time is spent on apps rather than mobile web browsing.

 

3. What are the most innovative and engaging ways that businesses can use mobile today?

Promoted posts across social media can be a means for collecting more and more engaged “likers” of your brand – gone are the days of high levels of engagement through simply organic means. It’s important to also think carefully about time, location, and the type of device your users visit you through. Different environments cause people to use different devices. For example mobile phone usage peaks during commute times and on lunch breaks whilst tablet and computer usage is prominent in the evenings – so messaging and delivery of content can vary across different devices at different times to best engage with users.

 

4. Where are forward thinking agencies spending digital marketing budgets?

Over £4.6bn was spent on marketing in the third quarter of 2015. The vast majority of that sum still went towards television, but digital marketing spend has increased significantly. Internet ad spend increased by 13% on the previous quarter at more than £2bn. Importantly, mobile advertising now accounts for approximately a third of total online spend.

 

5. What will the mobile phone be like in 10 years?

Chris Gomez, an expert in the world of mobile has said “expect the next big gadget to be Augmented Reality glasses that make the phones obsolete in many markets. You’ll get real-time translation when you speak to a Chinese or Mexican person, real-time info about everything from stores/traffic/electronics/food/medicine/you name it, a virtual personal shopper or maybe cook food in your own kitchen with Gordon Ramsey? There are so many possibilities”.

6. Why is UX so important for a businesses website?

UX stands for User Experience – if as a brand you give your users a good experience you will be rewarded with their trust and convert them to long-standing clients. Your revenues will be significantly improved if the experience you provide to your users is a more positive one than that of your competitors. It’s important to keep improving your experience as technologies and trends change. Investing in UX can provide a good return on investment.

 

7. What makes good content for a blog?

Google algorithms are constantly changing, so make sure your content is tailored to be discovered. Where possible, create original content with catchy headlines which include the keywords you’ve identified. Good content also doesn’t patronise readers by telling them what they should do – be sure to respect your reader by providing content which they can use to make a decision on how best to execute something at their own will. This article on the ingredients of great content provides 9 useful tips for creating a good blog post.

 

8. What one element of a company website can put you off them?

There are many elements of a company’s website which can irritate a website visitor, and often they all fall around the UX. Slow page loading, poor navigation, annoying pop-ups and unresponsive websites are all deterrents which should be avoided – with the advancement of technology there’s no excuse for any website having these hurdles. This article outlines 17 things people absolutely hate about websites.

 

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